The agenda for IIEX looks phenomenal this year - AI, behavioral design, and so many other topics that will influence research for years to come. Of course, I might be a wee bit biased to my talk on Packaging of Insights, but can you blame me? :) If you want to go, but haven't booked a ticket, I have a 50% off speaker code for you, just message me. I can't wait to see old colleagues, clients, and friends there! #IIEX #MRX #IIEX #Speaking