We just completed our 87th project in 16 months. 87! The large variety of industries, techniques, and business problems we're solving and great clients we're partnering with has been more than we could imagine. And while it as been amazing to be so busy, it hasn't left much time to share our successes and tell our story. Well, I finally had a few hours free and took the time to write up a few case studies that demonstrate what we do best. Now, back to the research. http://
It’s not easy to be a researcher today. We are often expected to simultaneously be expert storytellers, data synthesizers, and most recently graphic designers. Also, we’re being pushed to deliver deeper insights and engaging visualizations but on increasingly shorter timelines and budgets. But how do you get better and faster without a significant cost investment in technology or additional staff? You invest in training for your existing teams that immediately impact their d
Over the past three months, I've had coffee, meals, calls, and Skypes with over 100 corporate researchers, former colleagues, vendors, and independent researchers. I'm incredibly grateful to everyone that took the time to share their unique perspective with me regarding the state of the research industry. In nearly all of these conversations, three key challenges came up. First and foremost was that corporate researchers are desperately trying to keep their heads above wate
Four years ago, I had the amazing opportunity to re-brand Directions Research. It was invigorating and not just because I did it, with the support of many others, on a crazy timeline of 9 weeks. But because I was able to bring together several of my passions on a large scale - research, strategic planning, moving fast, and visualization. Since that time, I’ve had an idea in the back of my head to start my own company focused on the key challenges facing corporate researchers.